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June 09 2015


Making of an Airport Hotel


Perhaps probably the most difficult parts for anyone involved with creating a product profile for the "niche specific" product is to visualize the greatest product in its totality. Airport hotels have become unique products demanding inputs from business, leisure and investment extension elements tailored in a fashion that speed of service delivery is enhanced without compromising the standard. The problem is that often when a profile for a technology based product is cast, discussed and agreed, it's review it again as technologies have trashed that entire the one which was agreed. - ataturk airport hotel

Before one sits right down to define a product profile, three critical indicators have to be kept in mind, "who uses the product", "what are the expectations in the user" and what is the scope of utilizing the principles of "investment extension" to create additional revenue with marginal addition capital infusion. Naturally your planning must address and satisfy every one of these factors, keeping always in mind "what our competitors are offering" which adds a difficult dimension to the task.

Basically, because term suggests, an airport hotel is utilized by travelers, people who use the airport for departing and arriving, people that transit through the city and wish accommodation from as little as 4 to 6 hours to in excess of a day, and, the airline crew both cabin and cockpit. It is important to mention all these segments as all have different and specific demand for the product. There is one more segment; some airport hotels also behave as a filter for the city, filtering the traffic with the airport itself the place that the guests may stay for as long as three to four days. These are generally those hotels which may have an activity zone mounted on it or in the close proximity, like an international convention center or even an expo center.

Another important aspect will be the actual location with the hotel in relation to manchester airport. Is the hotel based in the terminal building itself, would it be attached to the airport having a direct walk way or it really is in close proximity to the airport and can be reached within minutes drive through the airport. All these factors will work as a base to define the product profile.

Airport hotels also derive their personality in the nature of the airport they're on. Is it a destination airport or perhaps is it a transit hub? Hotels which are in or attached to the airport or within a close proximity to it, are likely to be low rise buildings which has a horizontal lay out. Even if this gives rise to long walk to the rooms, it avoids the vertical transportation by elevators.

Hotel Spaces

An airport hotel should ideally use a spacious lobby with proportionately larger sitting area than in a city hotel. However care must be taken to ensure that the therapy lamp generates adequate revenue by giving snacks and beverage service. And also this acts as a hold spot for sudden arrival of a huge selection of passengers on account of cancelled or delayed flight and those waiting for the declared check-in time to get their room assigned. Many hotels operate on a 24 hour check-in system however this can put additional pressure on hotels wage bill as housekeeping staff needs to be available in odd shifts. It is advisable for the hotel lobby to deliver flight arrival, departure status either on properly positioned TV screens or by using an on-line flight status board linked to the airport system. Those associated with the planning of the hotel must give adequate consideration to requirements of a left luggage or luggage hold area. As people stay momentarily, they may like to carry just the over nighter to the room, leaving the heavy boxes with the bell desk. Although this aspect on one hand boosts the storage space and security requirements, on the other this helps in reducing load on bell services and deterioration of carpets and walls.

The check-in experience needs to be a smooth affair with only a small amount formality as could be required by local law and hotel policy. Many hotels have self check-in automates which record all required specifics of the guest, assign the space and issues the room key. A guest should be made aware that on departure, unless he checks-out manually or through automate, his stay bill continually add room rent and charge it to his bank card.

Rooms & Suites

Since an airport hotel serves various segments of users, a perfect hotel will therefore use a wide offer of accommodation including normal rooms and suites to day-use rooms, family rooms with extra, normal or bunkbeds, group lounges with individual settee cum beds, studio rooms, rooms with work cum sleep possibility along with the list ends where our imagination ends. The grade of accommodation, irrespective of its type assumes paramount importance as the guest arrives from a long flight, tired, different time zone hence with an unadjusted bio-clock, expecting a very smooth and hassle free in room knowledge about high tech yet friendly operations of varied facilities. The rooms should be totally noise pollution free with capacity for attaining total darkness for sound sleep even in the daytime.

While the rooms associated with an airport hotel are no different than the normal city hotel, it's high in technology in security and billing aspect. For example the door lock could be biometric, video enabled door bell, electronic safe with biometric lock, TV with pay channel, mini bar with direct billing for the guest folio, paid high-speed internet, to list a few. Hotels with express 4-hour laundry and dry cleaning service report higher revenues than the normal 24 hour service. Some hotels provide an alarm in the room, care has to be taken that these clocks are electronic and never battery operated to ensure correct time. A hotel can be held liable for a guest missing his flight if your clock in the room displays wrong time.

Restaurants, Bars and Entertainment Facilities

A properly planned airport hotel must have a large buffet restaurant serving international cuisine. District timings would ideally rely on the operating hours in the airport. In addition to this there must be at least one or two specialty cuisine fine dining restaurants. The bar should ideally be considered a lounge bar where individuals in small groups could have a drink. A well planned club or discotheque could complete the dining and entertainment offer from the hotel.

It is observed that hotels with self dispensing automates on each floor stocked with quick cold bites, bottled drinks and also other eatables record good revenues during odd service hours. Automates also try taking some load off the otherwise busy room service.

Meetings and Conference Facilities

Airport hotels on the road hubs could do very well with a battery of conference and meeting rooms copied with a well equipped business centre. Travelling executives could utilize their transit time in conducting business meetings. Cities like Frankfurt, London, Amsterdam and Singapore, among others are examples of best transit hubs.

Recreational Facilities

When it comes to leisure or recreation facilities, there is a mixed view in the profitability angle. However hotels using a gym, sauna, Turkish and massage facilities do rather effectively in transit locations where people want to utilize the short time available to them and get rejuvenated for an additional lag of the trip.

An airport hotel must arrange for a small kiosk open at any hour with items generally required by a traveler, genera across the counter medicines and souvenirs.

At the conclusion of the day, Airport hotels enjoy good volume utilization for some periods in a year. Investment in an airport hotel now offers investment extension possibilities in related areas like aboard catering services, lounge management and onsite food and beverage operations. - ataturk airport hotel

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